Quality Leads vs. Quantity of Leads: Why Less Is More in Digital Marketing

by Mike Heffley | Digital Marketing, Marketing Automation, Online Marketing

Well, here we are, shore season is over (it’s a Philly thing) .  We are now in the final quarter of the year… ’tis the season when businesses double down on strategy and prepare for a strong start to 2026. The perfect time to revisit one of marketing’s oldest debates:...

Online Marketing Is Like Real Estate — It’s All About Location (and Knowing Where People Hang Out)

by Mike Heffley | Digital Marketing, Online Marketing

Way back when I took my first marketing classes, one rule kept showing up over and over:Location. Location. Location. It was all about using real estate as an example, the idea that a property’s value isn’t just about what it is, but where it is. Think about it:You...

TX SB 140 – When Texting Your Customers Becomes a Legal Minefield

by Mike Heffley | Digital Marketing, Marketing Automation, Online Marketing

If you thought text message marketing was a safe and effective way to stay connected with your customers, Texas just threw a wrench into your playbook. On September 1, 2025, Senate Bill 140 officially went into effect, dramatically expanding the state’s “mini-TCPA”...

Leads and Calls Down? It May Not be Your Local SEO

by Mike Heffley | Digital Marketing, Online Marketing, SEO - Search Engine Optimization

I’m Still Ranking… So Why Aren’t My Phones Ringing? Have you ever looked at your search rankings and thought: “I’m in the top three… so why is it so quiet?” You’re not imagining it. More and more business owners are saying the same thing: they’re still ranking in...

Getting Less Organic and Local GBP Traffic?

by Mike Heffley | Digital Marketing, Marketing Automation, Online Marketing, SEO - Search Engine Optimization

Why Am I Getting Less Local Google Business Profile Traffic? In the evolving landscape of digital marketing, 2025 brings a new set of challenges for local businesses, especially home service providers like painters, roofers, and HVAC companies. If you’ve noticed...

What’s Really Working for Home Services Marketing in 2025

by Mike Heffley | Digital Marketing, Online Marketing

Every few weeks, I find myself in a familiar conversation. Someone will ask, “Is SEO still a thing in 2025?” Or, “Did AI replace everything?” And I get it. With so much change in the digital space—especially around Google and AI—it’s hard to separate hype from what’s...