by Mike Heffley | Digital Marketing, Online Marketing
Way back when I took my first marketing classes, one rule kept showing up over and over:Location. Location. Location. It was all about using real estate as an example, the idea that a property’s value isn’t just about what it is, but where it is. Think about it:You...
by Mike Heffley | Digital Marketing, Marketing Automation, Online Marketing
If you thought text message marketing was a safe and effective way to stay connected with your customers, Texas just threw a wrench into your playbook. On September 1, 2025, Senate Bill 140 officially went into effect, dramatically expanding the state’s “mini-TCPA”...
by Mike Heffley | Digital Marketing, Online Marketing, SEO - Search Engine Optimization
I’m Still Ranking… So Why Aren’t My Phones Ringing? Have you ever looked at your search rankings and thought: “I’m in the top three… so why is it so quiet?” You’re not imagining it. More and more business owners are saying the same thing: they’re still ranking in...
by Mike Heffley | Digital Marketing, Marketing Automation, Online Marketing, SEO - Search Engine Optimization
Why Am I Getting Less Local Google Business Profile Traffic? In the evolving landscape of digital marketing, 2025 brings a new set of challenges for local businesses, especially home service providers like painters, roofers, and HVAC companies. If you’ve noticed...
by Mike Heffley | Digital Marketing, Online Marketing
Every few weeks, I find myself in a familiar conversation. Someone will ask, “Is SEO still a thing in 2025?” Or, “Did AI replace everything?” And I get it. With so much change in the digital space—especially around Google and AI—it’s hard to separate hype from what’s...
by Mike Heffley | AI, Digital Marketing, Online Marketing, SEO - Search Engine Optimization
The year is 2525, 500 years into the future, and just when you would have thought SEO had finally been put to rest centuries ago…. It’s back, again—alive but transformed, possibly within the confines of a smart algorithm nested inside a holographic...
