by Mike Heffley | Digital Marketing, SEO - Search Engine Optimization
SEO, or search engine optimization, is one of the most important aspects of any digital marketing campaign. It can be difficult to rank for competitive keywords without proper optimization. There are two main types of SEO: on-page and off-page. On-page SEO is the...
by Mike Heffley | Digital Marketing, SEO - Search Engine Optimization
When I meet someone new and they ask what I do, I typically tell them that I run a Digital Marketing Agency. Sometimes I get confused stares, then I tell them I help an organization or company show up on Google and other places online when people search for products...
by Mike Heffley | Digital Marketing, SEO - Search Engine Optimization, Website Design, Website Development
As a Digital Marketing Agency, we focus not only on SEO ranking but also on end-user experience. In the good old days (like 5+ years ago), site speed was not always looked at as much as it should have been. Now it is a major SEO ranking factor by Google so it is...
by Mike Heffley | SEO - Search Engine Optimization
I have been interested in SEO for almost a decade now, and online marketing even longer. In internet years that is a long time. Way back when I was learning how to do SEO – and DSL was amazingly fast, I was always amused by the get rich quick charlatans of old
by Mike Heffley | SEO - Search Engine Optimization
This is from a post I wrote a few years back. It is as relevant today as it was back in 2016. Some of the references may be dated, but the general theme and concepts hold true. Enjoy a blast from my past! Is SEO is dead and on the decline? SEO is an ever-changing...
by Mike Heffley | SEO - Search Engine Optimization
We often have clients and friends ask us how to get their website to rank on the first page of Google. When I hear this question, I take a deep breath, smile, and ask a simple question… Well, what to you want your website to rank for? Sometimes I get...