by Mike Heffley | Digital Marketing, SEO - Search Engine Optimization
Local SEO can be very effective for businesses looking to reach nearby customers. It’s the practice of optimizing your online presence to attract more business from relevant local searches. Let’s dive into what Local SEO is, its differences from national or...
by Mike Heffley | AI, Content Creation, Digital Marketing
Does Google Hate AI content? One of the things I hear about AI-written content is that it is very generic, does not sound like my brand or my style, and it makes us look bad if we use it. And of course, Google hates AI content and penalizes it. Currently, as I...
by Mike Heffley | AI, Digital Marketing, Marketing Automation, Online Marketing
Introduction: Insurance agents work hard to sell insurance policies to customers, and it can be tough to stand out from the competition. But, with the help of AI-assisted sales and marketing automation software, agents can sell more policies and stay ahead of their...
by Mike Heffley | Digital Marketing, Featured, SEO - Search Engine Optimization
One of the questions we hear often at our SEO Company is “How does SEO work to rank my website?” The specifics or what our agency’s SEO Experts would refer to as our specific process or formula change and evolve over time. These changes are due...
by Mike Heffley | Digital Marketing, SEO - Search Engine Optimization
SEO, or search engine optimization, is one of the most important aspects of any digital marketing campaign. It can be difficult to rank for competitive keywords without proper optimization. There are two main types of SEO: on-page and off-page. On-page SEO is the...
by Mike Heffley | Digital Marketing, SEO - Search Engine Optimization
When I meet someone new and they ask what I do, I typically tell them that I run a Digital Marketing Agency. Sometimes I get confused stares, then I tell them I help an organization or company show up on Google and other places online when people search for products...
