by Mike Heffley | Digital Marketing, Online Marketing, SEM - Search Engine Marketing
If you’ve been following me for any amount of time — reading my posts, watching my videos, or just catching the moments where I go off on what’s happening in local marketing — you know I’ve been talking a lot about something I call Omnipresent Search. And no, it’s not...
by Mike Heffley | Digital Marketing
Let me ask you something. Would you drive cross-country on bald tires, with no spare in the trunk, and call that a good plan? Because that’s exactly what most local businesses are doing with their marketing right now — and the breakdown is happening fast. Over the...
by Mike Heffley | Digital Marketing, Marketing Automation, Online Marketing
Well, here we are, shore season is over (it’s a Philly thing) . We are now in the final quarter of the year… ’tis the season when businesses double down on strategy and prepare for a strong start to 2026. The perfect time to revisit one of marketing’s oldest debates:...
by Mike Heffley | Digital Marketing, Online Marketing
Way back when I took my first marketing classes, one rule kept showing up over and over:Location. Location. Location. It was all about using real estate as an example, the idea that a property’s value isn’t just about what it is, but where it is. Think about it:You...
by Mike Heffley | Digital Marketing, Marketing Automation, Online Marketing
If you thought text message marketing was a safe and effective way to stay connected with your customers, Texas just threw a wrench into your playbook. On September 1, 2025, Senate Bill 140 officially went into effect, dramatically expanding the state’s “mini-TCPA”...
by Mike Heffley | Digital Marketing, Online Marketing, SEO - Search Engine Optimization
I’m Still Ranking… So Why Aren’t My Phones Ringing? Have you ever looked at your search rankings and thought: “I’m in the top three… so why is it so quiet?” You’re not imagining it. More and more business owners are saying the same thing: they’re still ranking in...
