by Mike Heffley | Digital Marketing, Marketing Automation, Online Marketing
Well, here we are, shore season is over (it’s a Philly thing) . We are now in the final quarter of the year… ’tis the season when businesses double down on strategy and prepare for a strong start to 2026. The perfect time to revisit one of marketing’s oldest debates:...
by Mike Heffley | Digital Marketing, Marketing Automation, Online Marketing
If you thought text message marketing was a safe and effective way to stay connected with your customers, Texas just threw a wrench into your playbook. On September 1, 2025, Senate Bill 140 officially went into effect, dramatically expanding the state’s “mini-TCPA”...
by Mike Heffley | Digital Marketing, Marketing Automation, Online Marketing, SEO - Search Engine Optimization
Why Am I Getting Less Local Google Business Profile Traffic? In the evolving landscape of digital marketing, 2025 brings a new set of challenges for local businesses, especially home service providers like painters, roofers, and HVAC companies. If you’ve noticed...
by Mike Heffley | AI, Digital Marketing, Marketing Automation, Online Marketing
Slow or Non Existent Follow Up Systems Is Costing you Clients and $$$ Getting traffic to your website or digital properties is essential, but it’s only the first step in turning casual visitors into paying customers. Without an effective system to follow up with...
by Mike Heffley | AI, Digital Marketing, Marketing Automation, Online Marketing
There is a lot of talk and buzz about AI and using AI in marketing. I see the articles, spam, crazy ads promising to give you the equavalent of a human marketing assistant for $1 per month and more. Yes, there is hype around AI. I am sure you are shocked! However...
by Mike Heffley | AI, Digital Marketing, Marketing Automation, Online Marketing
Introduction: Insurance agents work hard to sell insurance policies to customers, and it can be tough to stand out from the competition. But, with the help of AI-assisted sales and marketing automation software, agents can sell more policies and stay ahead of their...
