by Mike Heffley | AI, Digital Marketing, Online Marketing, SEM - Search Engine Marketing, SEO - Search Engine Optimization
In the current digital landscape, most successful service-based businesses aren’t suffering from a lack of “tactics”—they are suffering from a lack of diagnosis. When lead flow dips or the cost-per-lead (CPL) spikes, the default reaction is to throw...
by Mike Heffley | AI, Digital Marketing, Online Marketing, SEO - Search Engine Optimization
If you do marketing for home services businesses, you’ve heard it lately: “SEO doesn’t work anymore.””Google ruined organic.””It’s all ads and AI now.” There’s some truth in that. But here’s the more...
by Mike Heffley | AI, Digital Marketing, Online Marketing, SEM - Search Engine Marketing, SEO - Search Engine Optimization
Most businesses still think visibility means one thing: ranking on Google. That’s outdated. Your customers are finding businesses everywhere now—Google Search, Google Maps, paid ads,YouTube, Facebook, Instagram, and increasingly through AI tools like ChatGPT and...
by Mike Heffley | AI, Digital Marketing, Online Marketing, SEO - Search Engine Optimization
The year is 2525, 500 years into the future, and just when you would have thought SEO had finally been put to rest centuries ago…. It’s back, again—alive but transformed, possibly within the confines of a smart algorithm nested inside a holographic...
by Mike Heffley | AI, Digital Marketing, Marketing Automation, Online Marketing
Slow or Non Existent Follow Up Systems Is Costing you Clients and $$$ Getting traffic to your website or digital properties is essential, but it’s only the first step in turning casual visitors into paying customers. Without an effective system to follow up with...
by Mike Heffley | AI, Digital Marketing, Marketing Automation, Online Marketing
There is a lot of talk and buzz about AI and using AI in marketing. I see the articles, spam, crazy ads promising to give you the equavalent of a human marketing assistant for $1 per month and more. Yes, there is hype around AI. I am sure you are shocked! However...
