What is the difference between a digital marketing agency and a traditional marketing company? This is a question we have been asked on multiple occasions so we thought we’d explain the differences – neither is good or bad and many times we collaborate with more traditional agencies with our online marketing clients.
A digital marketing agency is a business that provides digital marketing services such as web design, search engine optimization (SEO), pay-per-click advertising (PPC), and other digital strategies. Generally speaking, digital agencies offer more specialized services than traditional marketing companies. A digital agency can be an effective resource for businesses looking to move their online presence forward and grow their customer base in the digital world!
A traditional marketing company offers a variety of services not usually found in digital agencies. These companies are well-versed in the ways of print advertising, broadcast media, direct mail campaigns, and industry trade shows. Many times these traditional agencies will partner or collaborate with online digital marketing agencies and the other way around to provide each other’s expertise to their clients.
Generally speaking, digital marketing agencies offer a greater breadth of service when it comes to things like search engine optimization, pay-per-click advertising, and social media management. SEO for example is a constantly changing strategy, and to remain effective, you need an SEO expert keeping tabs on the Google Algorithm changes and knowing what strategies work for specific types of searches. Most Digital Agencies have dedicated SEO professionals that keep up to date on industry changes.
Similarly, Social Media management changes often as well. Social Media marketing is tied closely to SEO and oftentimes both can be used to increase the effectiveness of the overall online presence.
On the other hand, traditional marketing companies can offer a lot in terms of brand awareness and target market research. Trade shows are still widely used by businesses to create relationships with their consumers – these interactions can often lead to life-long customers! Many B2B companies rely on traditional print advertisements for this reason too. These options should be weighed carefully when looking to reach your target market through advertising.
If you find yourself needing help developing an online presence or having difficulty getting your social media strategy off the ground, it might be time to get in touch with an experienced digital marketing agency.
In our agency, we oftentimes work with in-house marketing staff to help with a specific skill set that they do not have like SEO or Social Media Marketing, and the in-house staff handles the more traditional marketing channels.
If you feel you could use some help creating, designing, or improving your online marketing strategy, consider getting in touch with us! We offer a free evaluation that will show you where you stand compared to your competitors in your market(s) and give you options and ideas on how you can get in front of more prospects and potential clients online.
Email us through our contact form HERE.
You can also call us directly at (267) 217-3852