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TX SB 140 – When Texting Your Customers Becomes a Legal Minefield
If you thought text message marketing was a safe and effective way to stay connected with your customers, Texas just threw a wrench into your playbook. On September 1, 2025, Senate Bill 140 officially went into effect, dramatically expanding the state’s “mini-TCPA”...
Leads and Calls Down? It May Not be Your Local SEO
I’m Still Ranking… So Why Aren’t My Phones Ringing? Have you ever looked at your search rankings and thought: “I’m in the top three… so why is it so quiet?” You’re not imagining it. More and more business owners are saying the same thing: they’re still ranking in...
Getting Less Organic and Local GBP Traffic?
Why Am I Getting Less Local Google Business Profile Traffic? In the evolving landscape of digital marketing, 2025 brings a new set of challenges for local businesses, especially home service providers like painters, roofers, and HVAC companies. If you've noticed a...
What’s Really Working for Home Services Marketing in 2025
Every few weeks, I find myself in a familiar conversation. Someone will ask, “Is SEO still a thing in 2025?” Or, “Did AI replace everything?” And I get it. With so much change in the digital space—especially around Google and AI—it’s hard to separate hype from what’s...
AI Killed the SEO Star (2025 Version)
The year is 2525, 500 years into the future, and just when you would have thought SEO had finally been put to rest centuries ago.... It's back, again—alive but transformed, possibly within the confines of a smart algorithm nested inside a holographic smartphone. SEO...
The Critical Importance of Systemized Follow-Up for Leads and Prospects
Slow or Non Existent Follow Up Systems Is Costing you Clients and $$$ Getting traffic to your website or digital properties is essential, but it’s only the first step in turning casual visitors into paying customers. Without an effective system to follow up with...
Why Small to Mid-Sized Companies Need AI-Assisted and Systemized Marketing Automation
There is a lot of talk and buzz about AI and using AI in marketing. I see the articles, spam, crazy ads promising to give you the equavalent of a human marketing assistant for $1 per month and more. Yes, there is hype around AI. I am sure you are shocked! However...